Insight Generation uses a Team Approach (client team members) with a Profile Marketing Research
facilitator to take all of the learnings from a specific study or studies and evolve these learnings
into a broad based understanding of consumers (includes B2B as well) in terms of cultural, psychological,
anthropological and sociological perspectives and dimensions.

This understanding goes far beyond the observations and facts coming from the given study(ies) and can be
utilized within the context of a myriad of applications ... new product development, advertising strategies,
identification of value propositions, to name a few.

How does this work? The process can take one day or several, depending on the complexity of the client
product or service and the amount of information to be processed.

As a group:

Facts are identified (learnings via the research)

Facts are interpreted in relation to implications

Insights are generated

New understandings surface

Preliminary discussion is held in terms of new applications

Following the Insight Generation Sessions:

Insights are shared within the client infrastructure

Processes are put into place to acknowledge and utilize new Insights in marketing, strategic planning

   and decision making